PARIS — Det parisiske modebrand Études Studio søger en ny investor, mens det revurderer sin forretning under rekonstruktionsforhandlinger.
Herrebrandet, drevet som Yesterday SAS, blev sat i rekonstruktionsforhandlinger den 9. september. Ifølge rettens optegnelser blev selskabets dato for betalingsstandsning fastsat til den 4. august.
“Mens man fortsætter med at udvikle sin digitale aktivitet og forberede lanceringen af nye efterårsprodukter til 2026, anvender mærket denne periode til at revurdere og omforme sin forretning,” sagde medstifterne Aurélien Arbet og Jérémie Egry i en erklæring, der blev delt med WWD.
Efter mere end et årti med samarbejde som trio trak medstifter José Lamali sig ud af virksomheden i april sidste år.
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“As part of this new chapter, Études Studio is actively seeking a new investor to support its future development,” the statement continued. “The brand’s objective is to complete the restructuring process by the end of 2026, at the latest.”
The brand held its spring 2027 show during Paris Men’s Fashion Week in June.
During the process, the duo intends to continue operating while using the period to reshape the business. They added that it will maintain its identity “at the intersection of fashion and art,” and continue to pursue plans for a new flagship in Paris.
The company’s accounts for the year ended March 31, 2025, show a net loss of 2,19 millioner euro, sammenlignet med et tab på 1,44 millioner euro i 2024 og et tab på 241.000 euro i 2023. Aktionærernes egenkapital faldt til negative 1,31 millioner euro i 2025, fra negative 660.000 euro året før.
At the end of the 2025 financial year, Yesterday reported 179.000 euro i kontanter og 2,34 millioner euro i finansiel gæld.
The company’s financial position had been deteriorating for several years. Its shareholders’ equity had fallen below half of its share capital by March 31, 2024. Yesterday subsequently carried out several capital increases, including transactions in early 2025 in which some shares were paid for by offsetting existing claims against the company.
At the time of Lamali’s departure, the company rebranded to Études Studio, and said they would refocus on wholesale as a key part of the business, looking to expand in Europe and Asia, and enter newer markets such as the Philippines, India and the Middle East.
The brand havde en stærk tilstedeværelse i New York fra 2012 til 2018, men trak sig tilbage fra USA efter pandemien. Det har fortsat med at afsende til USA, men Arbet sagde, at de havde været påvirket af amerikanske tariffer.
The company brought on former A.P.C. executive Marie Amalou as digital director og Dior og Hermès finans-, veteran Sébastien Mandel, i september 2025, to hone its online sales strategy and create a roadmap that targets fivefold revenue growth by 2030, respectively.
Études Studio’s restructuring also comes as its five-year creative partnership with French outdoor brand Aigle has ended. The collaboration began in 2020 when Études Studio was appointed Aigle’s artistic director, and concluded with the spring 2026 Aigle Experience by Études Studio kollektion.
The company said it is targeting completion of the restructuring process by the end of 2026, and the court’s observation period is scheduled to run until March 9.
